Senior brand and systems designer specializing in B2B marketing, large-scale brand systems, and cross-functional execution within complex, evolving organizations.

Social-first creative for Amazon Ads across organic and partner channels. Concepts built to ship in multiple languages and across co-marketing partners, translating ad product news into posts that read like the platforms they live on.

Marketing creative for Amazon Ads' AI and developer-facing product launches. From the API onboarding guide for partners to launch creative for Creative Studio and generative tools, the work translates technical depth into pitches advertisers can actually use.

Event design for the takeover of the Hard Rock Hotel at Twitchcon 2022 San Diego. Transforming physical spaces into immersive brand experiences.

A personal project building tools that let an AI agent collaborate inside the Godot game engine. The harness exposes scene structure, scripts, and gameplay state so a model can read what is there, propose changes, and iterate alongside me. Currently powering a pinball game in active development.

Branding and packaging design for Cowboy Little Barrel Whiskey. From label design to brand identity, crafting the visual story of a premium spirits brand.

Advertising campaign for the Aruba Marriott and Stellaris Casino. A travel-inspired visual narrative blending destination imagery with brand storytelling.

Research project focused on hype and fandoms. An exploration of what drives cultural obsession and how brands can authentically participate in fan communities.

Research project on diversity in gaming and live streaming. We conducted comprehensive analysis and produced a publication exploring representation and inclusion in the gaming industry.

Ad product design for Twitch's premier homepage ad unit. This project shaped how brands connect with millions of viewers through the most visible real estate on the platform.