Case Study
Amazon Ads Social Media
Social-first creative for Amazon Ads across organic and partner channels.
Social DesignCampaign DesignBrand Creative
The work
Build social-first creative for Amazon Ads product news, launches, and partner marketing.
- Role
- Designer II, Creative Studio & Social MediaAmazon Ads, 2023–2026
- Constraint
- The work had to travel across languages and co-marketing partners while still reading like the platforms where it appeared.
- What I did
- Developed concepts around the behavior and visual grammar of each social channel.
- Carried the new Amazon Ads identity into launch and day-to-day social production.
- Built repeatable patterns that could flex for organic posts and partner-led work.
- Result
- Created a reusable body of social creative that could ship across languages and partner contexts without reducing every post to the same template.



Other Projects
Open to brand systems work, design leadership, and the occasional weird side project.


