Case Study

Amazon Ads Social Media

Social-first creative for Amazon Ads across organic and partner channels.

Social DesignCampaign DesignBrand Creative

The work

Build social-first creative for Amazon Ads product news, launches, and partner marketing.

Role
Designer II, Creative Studio & Social MediaAmazon Ads, 2023–2026
Constraint
The work had to travel across languages and co-marketing partners while still reading like the platforms where it appeared.
What I did
  • Developed concepts around the behavior and visual grammar of each social channel.
  • Carried the new Amazon Ads identity into launch and day-to-day social production.
  • Built repeatable patterns that could flex for organic posts and partner-led work.
Result
  • Created a reusable body of social creative that could ship across languages and partner contexts without reducing every post to the same template.
Amazon Ads Social Media - image 1
Amazon Ads Social Media - image 3
Amazon Ads Social Media - image 5

Open to brand systems work, design leadership, and the occasional weird side project.