Case Study
Twitch Events
Event design for the takeover of the Hard Rock Hotel at Twitchcon 2022 San Diego.
EventEnvironmental Design
The work
Translate Twitch's digital-native identity into physical advertiser experiences at TwitchCon.
- Role
- Design Lead, Twitch AdsTwitch, 2022–2023
- Constraint
- The event system had to remain recognizably Twitch across architecture, photography, motion, and hospitality spaces.
- What I did
- Partnered with event marketing on the visual direction for TwitchCon 2022 and 2023.
- Directed logo projections, creator photoshoots, motion, and video installations.
- Adapted the brand to the Hard Rock Hotel takeover without treating the environment like a collection of oversized campaign assets.
- Result
- Shipped an immersive event program that carried the Twitch brand from the screen into a live advertiser experience.
Other Projects
Open to brand systems work, design leadership, and the occasional weird side project.