Case Study

Twitch Ads - Explainer Videos

Short films showing how Twitch ad products work in a live stream.

I designed fictional brands and recreated product UI scenes, and collaborated on art direction with our video production lead and OSS Studios.

Collaborative Art DirectionBrand DesignProduct Storytelling

Watch the product stories

The Twitch experience

0:53

Video ads

1:08

Display ads

0:39

Custom brand integrations

0:44

From fictional brand to filmed placement

Make the advertising examples convincing.

I designed fictional advertising for Proteus, Called to Adventure, and Crispy Flakes. The Crispy Flakes brand also became cereal packaging for the film.

Three fictional advertising designs: Proteus electric car, Called to Adventure streaming series, and Crispy Flakes cereal.
Flat fictional cereal package design with blue background, grain emblem, nutrition row and cereal bowl.
Original packaging artwork
Creator holding the fictional Crispy Flakes cereal box in the custom brand integrations film.
Filmed placement · Custom brand integrations, approximately 0:15

Art direction: Michael Pinciotti with the internal video production lead and OSS Studios.

Other Projects

Amazon Ads Social Media
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Amazon Ads AI & Tech
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Twitch Events
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Open to brand systems work, design leadership, and the occasional weird side project.