Case Study

Amazon Ads AI & Tech

Marketing creative for Amazon Ads' AI and developer-facing product launches.

Marketing DesignPrint DesignBrand Creative

The work

Translate AI and developer-facing Amazon Ads products into launch and onboarding stories advertisers could use.

Role
Designer II, Creative Studio & Social MediaAmazon Ads, 2023–2026
Constraint
The creative had to preserve technical depth while giving partners and advertisers a clear entry point into unfamiliar tools.
What I did
  • Designed an API onboarding guide for partners.
  • Created launch work for Creative Studio and generative advertising tools.
  • Turned product strategy and technical concepts into visual narratives for internal and external audiences.
Result
  • Produced launch and onboarding materials that made new technical capabilities concrete enough to explain, pitch, and adopt.
Amazon Ads AI & Tech - image 1

FEATURED MOTION STORY / CREATIVE STUDIO

Making new creative tools easier to understand.

The launch work turned unfamiliar AI capabilities into an advertiser story with a clear, usable point of view.

Amazon Ads AI & Tech - image 5

Other Projects

Amazon Ads Social Media
See Project
Twitch Ads - Explainer Videos
See Project
Twitch Events
See Project

Open to brand systems work, design leadership, and the occasional weird side project.