Case Study
Amazon Ads AI & Tech
Marketing creative for Amazon Ads' AI and developer-facing product launches.
Marketing DesignPrint DesignBrand Creative
The work
Translate AI and developer-facing Amazon Ads products into launch and onboarding stories advertisers could use.
- Role
- Designer II, Creative Studio & Social MediaAmazon Ads, 2023–2026
- Constraint
- The creative had to preserve technical depth while giving partners and advertisers a clear entry point into unfamiliar tools.
- What I did
- Designed an API onboarding guide for partners.
- Created launch work for Creative Studio and generative advertising tools.
- Turned product strategy and technical concepts into visual narratives for internal and external audiences.
- Result
- Produced launch and onboarding materials that made new technical capabilities concrete enough to explain, pitch, and adopt.



Other Projects
Open to brand systems work, design leadership, and the occasional weird side project.


