Twitch Homepage Headliner

Redesign Twitch's flagship homepage ad so brands could use the platform's most visible placement without breaking the viewing experience.

Role

Designer, Sales; product-design and engineering partnerTwitch, 2019–2020

Constraint

The player and surrounding layout changed across screens, leaving advertisers without reliable control over composition and message placement.

What I did

• Mapped responsive-safe zones around the changing player layout.
• Proposed a structured composition system that gave designers predictable control.
• Worked directly with product design and engineering to turn the visual proposal into production rules.

Result

• Engineering adopted the responsive layout system as the production specification for the ad unit.